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5 Money-Making Action Tasks to Grow Your Business
Inaction is
the death of any business. Without taking regular action every single day to
grow your business, inaction will cause your business to become stagnant.
Clients will disappear, your sales funnel will be empty, and your revenue will
dip to zero in a heartbeat.
Let’s avoid
this scenario! Here are five action
tasks that will lead to increased income and business growth.
1. Email
Your Customers Regularly.
Contrary to
popular belief, email marketing is NOT dead. Email is the easiest way to stay
in touch with customers and prospects to let them know about your new offerings
or to recommend an affiliate product which pays you a commission.
2. Focus on
Customer Service.
You will
never please everyone, but you may as well try your best. Inevitably customers
will contact you with questions or refund requests so be prepared to answer
these requests in a timely manner. Stick to your rules about refunds but never
disregard or disrespect a customer. Negative online reviews are easier to find
than positive ones.
3. Raise
Your Rates.
When was
your last rate increase? Are your prices competitive with the current market of
coaches of your caliber? Can your ideal client still afford your new rates? Be
confident that your expertise is worth that new rate and break the new
carefully to your current clientele, so they don’t jump ship.
4. Repackage
Your Offerings.
Don’t
reinvent the wheel. Simply take your older content – books, programs, blog
posts, etc. – and create new bundles or create an entirely new product. The
information or products should obviously be related in topic to appeal to the
most people and be sure to price it accordingly.
5. Create a
New Offering for Old Clients.
People buy
from those they know, like, and trust, so open up that old client list and
create an exclusive offer just for them. Make the offer sexy, exclusive, and
time-sensitive to get quick action results.
How Do I
Know What to Offer?
This is an age-old question of many business owners and coaches, and it boils down to knowing your target audience. How do they want their information presented? What are the hot topics in their industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them.
Another reason coaches don’t know what to offer is because they don’t have a plan, either for their business or who they want to help. Writing a business plan with action steps is imperative for business growth.
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